How much are Southwest Rapid Rewards points worth?
About 1.30¢ each — so a balance of 10,000 is worth roughly $130 when it is spent well.
That figure is the median of 5 published valuations, published 2026-09. It ranks number 10 of 16 currencies in the catalogue — all of them, side by side.
The short version
- Worth: 1.30¢ a point, spent the way the valuation assumes.
- Floor: no cash redemption worth naming, so the value depends on booking travel with it.
- Kind: Airline — miles in one airline's program.
Why this number and not another
A point has no fixed price. What it is worth depends on what it is spent on, and a valuation is an outlet's estimate of what a typical member gets when they redeem sensibly — not the best redemption anybody ever found, and not the worst. Outlets disagree, so Cardful takes the middle of their figures for every currency, so that a points card and a cash-back card can be ranked in the same unit; why the figures differ so much from one program to the next is its own page.
Each outlet's own figure, read 2026-09:
| Outlet | Per point |
|---|---|
| The Points Guy | 1.25¢ |
| Upgraded Points | 1.30¢ |
| NerdWallet | 1.40¢ |
| Frequent Miler | 1.30¢ |
| AwardWallet | 1.52¢ |
If you redeem differently — only for cash, say — your own figure is the one that matters, and the extension lets you set it. Every ranking it shows you is then priced on yours.
Cards that earn Southwest Rapid Rewards points
| Card | Annual fee | Top rate | On |
|---|---|---|---|
| Chase Rapid Rewards Plus | $99 | 2x | Flights |
| Chase Rapid Rewards Priority | $229 | 4x | Flights |
The best card for earning them, by kind of spending
- groceries: Rapid Rewards Priority — $2.60 per $100
- dining out: Rapid Rewards Priority — $2.60 per $100
- gas: Rapid Rewards Priority — $2.60 per $100
- streaming services: Rapid Rewards Plus — $2.60 per $100
- food delivery: Rapid Rewards Priority — $2.60 per $100
- Uber and Lyft: Rapid Rewards Plus — $2.60 per $100
- public transit: Rapid Rewards Plus — $2.60 per $100
- phone and internet bills: Rapid Rewards Plus — $2.60 per $100
We track The Points Guy, Upgraded Points, NerdWallet, Frequent Miler and AwardWallet when refreshing these figures. How every number on this site is worked out.
Your points, your value.
Cardful ranks every card you carry in dollars, using these figures or your own.